When visitors land on your website or Facebook page, would they get the sense that there is a living, breathing person running things? Is your website bland or lacking in personality? Would your potential customers connect with your blog and social media content?
Breathe LIFE back into your online presence…Perform CPR (Content Powered Rejuvenation) and bring your social media back from the dead.
Think about your website as your store or home . . . you want people to feel welcome and spend time there . . .You want them to leave comments, ask questions, go on a bit of a journey, visit other areas of your store.
Take a critical look at your website and the content. IS it relevant? Does it provide solutions and answer questions your potential clients might have? If you don’t ADORE your own site and enjoy scrolling through it and rereading posts . . . then no one else will either!
Do your posts reflect who you are, what your values are, and what you do? Is the content entertaining? You need to draw people in, attract followers and make people feel welcome and let them know you are there to solve problems for them and share your insights.
HOW do you do this? Yep, it’s a skill, but you can learn! I’m all about teaching and empowering others to do their own social media, but I do manage platforms and ghost write blogs for businesses if time is an issue.
FACT: Over 75% of people on the internet are using social media, and many turn to their favourite platforms to investigate a business. If they check out your website, is it doing a good job representing you and your products and services?
AND most importantly: Does your web presence answer the following questions RIGHT AWAY?
- Are you OPEN? . . . Surprising how many businesses do NOT post their hours or have recent info to show they are active and still in business.
- WHERE are you?…Are you brick and mortar, or online only?
- WHY should I TRUST you? Are you coming off as amateur, or professional. BE the expert.
- WHO are you? And WHO is talking about you?
- WHAT services do you offer, and WHICH problems can you solve for me?
If you have any questions, post below or message me on FB.